Capital raising

The Three Pillar Approach To Capital Raising

When it comes to capital raising, we use a "Three Pillar Approach" to help our clients obtain the finance they are looking for:

1. Financial business planning

The typical business plan which Wellers would help build takes at least a five-year forecast view on any business, and would incorporate:

  • A summary of key financial indicators and ratios from the business plan forecasting, and the required minimum financing to see it succeed – which a financier would typically want to look at
  • A detailed set of stress-tested forecast financials – income statement, balance sheet, cash flow analysis
  • Detailed data inputs to forecast financials, verified against a reliable source and discussed with an industry specific expert to ensure robustness

2. Governance Business Planning

The non-financial aspects of the business plan would incorporate the following, ensuring they are well documented, rehearsed and embedded:

  • A clear ownership, governance and shareholding structure
  • Policies, procedures and controls to manage the business
  • Regulatory and legal considerations which impact the business
  • Covenants and securitisation arrangements which may be needed

3. Capital Raising & Financing

The capital raising exercise which Wellers would carry out with a client, once a business plan is in place, incorporates:

The first step - drawing up an Information Memorandum for marketing to financiers
  • This involves summarising the business principles, the business story and who the key entrepreneurs or founders are
  • It also involves summarising the key components of the business plan into bite-sized marketing chunks
  • Finally, it involves rigorously checking all statements and assumptions made to ensure that the Information Memorandum adheres to regulatory requirements on marketing

The second step – through Wellers’ significant client list, arranging appropriate introductions to potential financiers and investors, and helping manage the due diligence process for clients.

For a discussion about building out a thorough business plan, please contact Guy Ruddle by phone 020 7481 2422 or by email with 

Contact us

Your enquiry will be passed to one of our legal team who will contact you to discuss the matter.