Position Overview

The Marketing and Business Development Manager is responsible for generating long-term sustainable profitability for the business, driving the company’s growth through strategic marketing initiatives, client acquisition, and partnership development. This role combines creative marketing leadership with analytical business acumen to expand market presence, strengthen brand awareness, and achieve revenue targets.

Key Responsibilities

Marketing Strategy & Execution

• Develop and implement integrated marketing strategies to promote the firm’s products and services.
• Working with external agencies, oversee digital marketing, social media, SEO, PPC, email campaigns, and content creation.
• Manage brand positioning and ensure consistency across all marketing channels and materials.

Business Development & Growth

• Design and implement the firm’s approach to business development, working with the Heads of Practice to support and bring this to life.
• Identify and pursue new business opportunities and partnerships.
• Support fee earners to develop and maintain relationships with key clients, partners, and stakeholders.

Data & Performance Management

• Set KPIs and measure performance across marketing and business development activities.
• Manage and action operational lead generation opportunities in real time, working with outsourced call handling and internal triage team.
• Analyse campaign results and market data to optimize strategies and budgets.
• Report regularly on progress, ROI, and key insights to senior management.

Team Leadership

• Foster collaboration across departments to align marketing and the firm’s goals.
• Collaborate with Heads of Practice to develop business development ideas and skills

Experience:

• 7-10+ years of experience in marketing and business development ideally within a legal or regulated environment.
• Proven track record of achieving growth targets and developing successful marketing campaigns.
• Experience managing budgets and cross-functional teams.

Skills:

• Strong strategic thinking and business acumen.
• Excellent communication, negotiation, and presentation skills.
• Proficiency with digital marketing tools, CRM systems, and analytics platforms.
• Ability to manage multiple projects in a fast-paced environment.
• Creative mindset with strong problem-solving skills.
• A passion to grow the business and the role Marketing and business development plays in that

Key Performance Indicators (KPIs)

• Revenue growth and client acquisition metrics.
• Lead conversion rate and customer retention.
• Marketing ROI and campaign effectiveness.
• Brand visibility and engagement metrics.

About Wellers

Expert Legal Guidance, Lasting impact.

Wellers is a full-service law firm like no other. Beyond transactions, we believe in building trusted relationships and guiding clients today and helping them to build for tomorrow. Through our network of local offices and presence in London, we offer direct access to experienced senior specialists across legal and related business and individual client services.

What truly sets us apart is our personalised approach and commitment in driving positive change – creating lasting value for individuals, businesses and society alike. Because every client deserves trusted guidance.

If you would like to make a lasting impact, please send your CV to hr@wellerslawgroup.com.

We look forward to hearing from you.

Our Paralegals are an integral part of our legal teams providing first-class legal services to our clients with a focus on building and maintaining lasting client relationships.

We are currently looking for a Paralegal to join our busy Private Client team in Bromley.

The key duties in summary to:

• Prepare compliance for Solicitors or Legal Executives to review and approve.
• Complete legal tasks to progress client matters, e.g. drafting letters and statements for Solicitor approval.
• Communicate with clients and third parties via email, phone calls and meetings.
• Assist with the management of matter finances, such as drafting invoices.

We are looking for candidates with a can-do attitude and positive approach to join a well-established and highly regarded office.  If you are willing to work hard, be part of the team we would be interested to hear from you.

We will only consider applicants with a minimum of  12 months previous experience.

This is a great opportunity for an organised, methodical and details orientated candidate to develop their career amongst a team of specialists.

We are always keen to hear from candidates starting out in one of our practice areas, or from experts looking to further develop their specialism.

If you would like to make a lasting impact and be part of a one of our strong trusted teams of advisors, please send your CV to hr@wellerslawgroup.com.

We look forward to hearing from you.