Albert Steptoe would have smiled if he had read the results of a recent survey, which discovered that the most attractive names for businesses are those which contain a surname, especially if it is one which is ‘and Son’. In the study by Yellow Pages, which polled 2,600 shoppers, 42 per cent said they liked ‘family’ names best. Around 20 per cent stated a preference for firms with a regional flavour.
It would appear a Rose and Son may smell sweeter than a Rose!
From Yell’s ‘What’s In a Name?’ report, released by Yell.com 28 March 2006. (www.yellgroup.com/